Meet Renewable Energy Influencers & Content Creators
Discover the voices shaping the renewable energy conversation across Latin America, with a special focus on Brazil. In this section, we spotlight influential content creators and industry leaders who are driving awareness, inspiring innovation, and engaging diverse audiences throughout the region. From local changemakers to widely recognized digital storytellers, these voices highlight the unique opportunities, challenges, and breakthroughs emerging from LATAM’s fast-evolving clean energy landscape.
Their perspectives matter because they connect global energy trends with regional realities. By translating complex technologies, policies, and market developments into accessible and culturally relevant insights, they help broaden understanding and inspire action. In a region rich with renewable potential–especially in Brazil’s dynamic energy sector–these industry voices play a vital role in amplifying innovation, fostering collaboration, and accelerating the transition to a more sustainable future.
Key Topics: Solar energy challenges | Energy storage | Batteries | Regulatory framework
Bárbara Rubim is a lawyer specialising in electricity sector regulation and holds an MBA in Finance from the Federal University of Uberlândia. She leads Bright Strategies, a consultancy dedicated to structuring renewable energy businesses. Over the past five years, she has been involved in the development of projects totalling more than 560 MW. She has trained over 7,600 professionals through her courses and masterclasses on Distributed Generation and the Free Energy Market. She serves as Vice-President of the Board of the Brazilian PV Solar Energy Association, is a member of the LAC Council, and Energy Director of Federation of Industries of the State of São Paulo.
LinkedIN:
https://www.linkedin.com/in/abarbararubim
Instagram:
https://www.instagram.com/abarbararubim
Youtube:
https://www.youtube.com/@abarbararubim
Clarissa Zomer
Key Topics: Solar Architecture | BIPV (Building-Integrated Photovoltaic Systems) | BAPV (Building-Applied Photovoltaic Systems)
Clarissa Zomer is an architect and holds a PhD in Civil Engineering, with more than two decades of experience in integrating solar energy into architecture. Her academic and professional background includes a master’s degree, PhD, and postdoctoral research at the UFSC Photovoltaic Laboratory, as well as a research period at the Solar Energy Research Institute of Singapore.
She is the founder of Arquitetando Energia Solar, a company established in 2020 that develops projects, consulting services, lectures, and technical content focused on incorporating solar energy as a functional, aesthetic, and strategic element in buildings.
In 2026, she assumed the position of Director of Energy and Architecture Integration at ABME. Her work contributes to consolidating solar architecture as an essential strategy for innovation, sustainability, and the integration between civil construction and renewable energy generation in Brazil.
LinkedIN:
https://www.linkedin.com/in/clarissa-zomer-arquiteta-solar
Instagram:
https://www.instagram.com/clarissazomer_arquiteturasolar
Youtube:
https://www.youtube.com/@arquitetandoenergiasolar
Website:
https://www.arquitetandoenergiasolar.com.br
Natália Maestá
Key Topics
Natália Maestá is an engineer and entrepreneur with more than 14 years of experience driving the transformation of Brazil's energy sector. A pioneer in lithium battery solutions since 2016, she has built and now leads two benchmark companies: Fonte Solar, Brazil's leading company in solar energy storage, and Maestá Engenharia, which has delivered more than BRL 300 million in engineering projects over the past two years. Supported by a highly qualified team, the company has established itself as one of the leading engineering firms in the market.
Her strategic vision and ability to anticipate market trends led her to become an ambassador for Renogy, a global leader in solar energy and energy storage solutions, reflecting her strong technical and commercial expertise in the industry.
Leading residential, commercial, industrial, and off-grid projects across Brazil, Natália has built a legacy that goes far beyond numbers. Today, she is recognized as one of the country's leading voices in the renewable energy sector and a national reference in solar energy storage. She is also deeply committed to developing new talent and sharing knowledge through lectures, mentoring, and educational content, serving as an example of leadership, innovation, and forward-thinking in Brazil's energy market.
Instagram: https://www.instagram.com/nataliamaesta